Heide Museum of Modern Art
Heide Giving Day Sparks an Outpouring of Love for Art
In 2025, Heide Museum of Modern Art held its first Giving Day, a one-day ‘dollar for dollar’ matched fundraising campaign designed to strengthen the museum’s exhibitions, programs, gardens and creative engagement.
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The Giving Day was proudly supported by The Phil Taylor Foundation as a major matched funder while our Moving Stories team assisted with the production of a compelling video titled ‘Love Heide’.
The video hosted on Heide’s Charidy Giving Page, generated huge engagement, highlighting the museum’s vibrant programs and the power of community support.
On 11 June 2025, every donation was matched dollar for dollar by generous matched funders, doubling the impact of contributions.
This Giving Day, which raised in excess of $400k, engaged donors across Melbourne and beyond, reinforcing Heide’s role as an inclusive hub for modern and contemporary art, nurturing artists, inspiring audiences and sustaining its world-class cultural offerings.
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Level 19, 41 Exhibition Street,
Melbourne VICTORIA 3000
Hours of operation:
Monday-Friday 9:00am-5:30pm